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FINELLI / PRESS & MEDIA
FINELLI IN THE PRESS
Independent media, interviews and culture platforms have documented FINELLI's journey from a Zurich streetwear label to a growing Swiss fashion brand working across music, retail, artist styling and international culture.
Featured coverage
LYRICS Magazin — Khawars FINELLI-Story
12 February 2026. LYRICS Magazin profiles founder and designer Khawar Awan, FINELLI's beginnings, its growth in Swiss fashion and the connection between the brand and international artists.
READ THE LYRICS MAGAZIN FEATURE →
TeleZüri — Vom Mobbing zur eigenen Modemarke
11 May 2026. TeleZüri's GenZüri profiles Khawar Awan's personal story, the beginnings of FINELLI and the journey from making his own clothes to dressing international artists.
Blick — FINELLI and Die Höhle der Löwen
January 2023. Blick covered FINELLI founder Khawar Awan following the brand's appearance on the Swiss edition of Die Höhle der Löwen and the investment discussions after the show.
Nau.ch — FINELLI after Die Höhle der Löwen
10 January 2023. Nau.ch reported on FINELLI and Khawar Awan following the brand's television appearance and investment negotiations.
Culture & industry references
Rap City
Rap City has documented FINELLI as a sponsor and fashion presence around Switzerland's major hip-hop culture events, including its Hallenstadion editions in Zürich.
OFFROAD
Swiss creative agency OFFROAD published a FINELLI case study around TikTok, Gen Z culture and the brand's Rap City activation.
About FINELLI
FINELLI is a Zurich-born fashion label founded in 2019 by designer Khawar Awan. The brand is known for directional streetwear, baggy and bootcut denim, statement leather, artist styling and a strong connection to music and contemporary culture.
ABOUT FINELLI →
ARTISTS & COMMUNITY →
STYLIST / ARTIST REQUESTS →
ZURICH FLAGSHIP STORE →
Media enquiries
For interviews, press requests, product information, imagery and media enquiries, contact info@finelli.ch.