FINELLI / ZÜRICH / EST. 2019

ABOUT FINELLI

FINELLI is a Zurich-born fashion label founded in 2019 by designer Khawar Awan. The brand connects contemporary streetwear with art, music and detailed garment construction, with a strong focus on denim, leather, statement silhouettes and premium fabrics.

FINELLI was built in Switzerland with the ambition to create a globally relevant fashion house from Zürich. The collections move between everyday streetwear and directional pieces designed to work on stage, in editorial and in real life.

Designed in Zürich

FINELLI's creative direction is rooted in Zürich. In 2024 the brand opened its flagship store at Brunngasse 1, 8001 Zürich, creating a physical home for the community, new drops, fittings and current-season collections.

VISIT THE ZURICH FLAGSHIP →

Denim and leather

Two core categories define the current FINELLI product language: relaxed denim and statement leather. Denim ranges from baggy and bootcut jeans to waxed and treated finishes. Leather pieces include trousers, jackets, suede styles and structured duffle bags in cow, buffalo and lamb leather depending on the design.

EXPLORE THE DENIM GUIDE →
EXPLORE THE LEATHER EDIT →

Music, artists and community

Music and artist culture are part of FINELLI's creative world. Selected pieces have been worn by artists, and the brand works with stylists and creative teams for stage, editorial, video, press and custom projects.

ARTISTS & COMMUNITY →
STYLIST, ARTIST & CUSTOM REQUESTS →

Press and independent coverage

FINELLI and founder Khawar Awan have been featured by independent Swiss media and culture platforms including LYRICS Magazin, TeleZüri, Blick and Nau.ch.

PRESS & MEDIA →