À PROPOS DE NOUS

2019

a fashion label born in Zurich

Founded in 2019 by designer Khawar Awan, the brand has quickly gained popularity, captivating a diverse and enthusiastic following on social media.

2022

Pop-Up Stores

The brand has launched its first pop-up locations, including Zurich and Lucerne.

2022-2024

Expansion into new markets

We have grown significantly, with our collections now available in leading Swiss stores such as Jelmoli in Zurich and Ciolina in Bern. Additionally, we have expanded internationally, reaching new markets in Japan and Luxembourg.

2022-2024

Runway Shows

We hosted three exclusive runway shows at RapCity, showcasing our latest streetwear collections on one of the most dynamic stages in urban fashion. These events have been a key part of our journey, blending style, music, and culture while bringing our vision to life on the runway.

2024

Flagship Store Zurich

A major milestone for our brand: We proudly opened our flagship store in Zurich, offering a unique space where streetwear culture and our latest collections come to life.

2025

Growth into European Markets

We're thrilled to see our brand growing strongly across Europe, with 40 retail stores now serving our customers.

STORES

FLAGSHIP STORE ZURICH

In 2024, we opened our flagship store in the heart of Zurich. More than just a retail space, it’s a hub for streetwear culture, creativity, and community, where our latest collections and exclusive drops come to life.

FINELLI AT CIOLINA

We’re excited to have our collections showcased at Ciolina, one of Bern's most prestigious luxury stores. This collaboration brings our unique streetwear style to a refined, high-end shopping experience.

FINELLI AT HIDEOUT

We’re proud to be featured at Hideout, one of Switzerland’s leading streetwear destinations. Our collections are now available in-store, bringing our designs closer to the community.

FINELLI AT JELMOLI

We're very pleased with the results of our partnership with Jelmoli and thrilled that our proof of concept worked with one of Switzerland's biggest retailers. Our collections are now available in-store, bringing our designs closer to the community.

POP-UP STORE LUCERNE

Our pop-up store in Lucerne was a major milestone in our journey to become Switzerland's leading streetwear brand. It confirmed nationwide demand for Finelli and inspired us to expand our presence across the country.

POP-UP STORE ZÜRICH HB

Our successful pop-up at Zürich HB proved that Finelli is ready to take the next step. We're thrilled to announce our first flagship store, bringing our unique streetwear collections to a dedicated space where our community can fully experience the Finelli vision.